But as it turns out, these scones were surprisingly delicious. They were moist, fluffy, and had a perfect ratio of fruit to dough. The brand that sent them also impressed us with their unique press kit idea.
Instead of sending a typical press release, they sent a package containing a set of wall scones - decorative light fixtures that resemble the scones we eat. The company's tagline was "brighten up your space with our scones," which was both clever and memorable.
This approach to a press kit not only showcases the brand's creativity and innovation but also provides a memorable experience for the recipient. It makes the brand stand out in a sea of typical press releases and shows that they put thought and effort into their public relations.
In conclusion, scones may not be everyone's cup of tea, but when done right, they can be a delightful treat. And who knows, maybe other brands will take inspiration from this unique press kit idea and start sending out their own version of "scones.